“There’s no buying, FNO is not a commercial retail event. FNO is a hype where anybody can go and get a free drink in any store in New York. What does it do for business? Nothing. FNO doesn’t move the needle, but it adds to the perception that fashion is fun. We have to make people feel good or else we’re out of business. In terms of the money we spent on FNO, we didn’t get it back.”
“If Anna takes a year off with this, I wouldn’t complain,” referring to Anna Wintour, Vogue’s editor in chief who spearheads FNO. (Nonetheless, the ceo requested anonymity.)
- Retailers on how they feel about FNO and the fact that they don't really make any money. Hmmmm....I'm sure they made something out of it
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